Traffic acquisition
Acronyms
CPC
Cost per click
PPC
Pay per click
ROAS
Return on ad spend
ROI
Return on investment
RPC
Revenue per click
SEA
Search engine advertising
SEO
Search engine optimization
SERP
Search engine results page
Terms
Acquisition rate
Rate of acquiring new customers
Ad campaign
A series of advertisements
Ad group
A group of ads
App Engagement
User interaction with an app
Behaviour
User actions on a website
Bounce rate
Percentage of single-page visits
Churn rate
Rate of customer loss
Content marketing
Marketing through content
Conversion rate
Percentage of conversions
Core target audience
Primary audience
Dimensions
Attributes of data
Direct traffic
Visitors who type URL directly
Engagement
User interaction
Engagement rate
Percentage of engaged users
Event
User interaction tracked
Google Analytics
Web analytics service
Influencer
Person with influence
Insight
Understanding of data
Keyword
Search term
Metrics
Measurements of performance
Monetize
Generate revenue
Organic traffic
Visitors from search engines
Persona
Fictional representation of a user
Programmatic advertising
Automated ad buying
Referral traffic
Visitors from other sites
Session
Period of user activity
Traffic
Visitors to a website
Traffic Acquisition Report
Report on traffic sources
User
Person using a website